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Sincerely Sheila™, formerly ITs A Doll, an award winning company based in London UK makes, sells and leases ethnic and caucasian reborn lifelike baby dolls to use as a calming nurturing aid. Our dolls are hand painted making them unique. Instead of painting on canvas we paint on vinyl shaped doll limbs and the result is a piece of art you can hold, as a comforter. Our dolls are designed to appeal to adults, any ethnicity and are classified as collector's items, they are not a toy and do not meet the Toy Safety Regulations 2011 therefore should not be given to children under the age of 14.
We pride ourselves on our integrity which is why we support authentic sculptors. Our kits are purchased through legitimate nominated suppliers, artists, manufacturers and reborned as appropriate.
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Feedback
"At Sincerely Sheila™, our mission is to craft high-quality, lifelike reborn baby dolls that inspire joy, foster emotional connections, and celebrate the beauty of diversity. We are devoted to breaking societal beauty stereotypes by crafting dolls that accurately depict darker skin tones. Through our work, we aim to deliver tools for education, training, and heartfelt engagement".
Mission Statement

I started doing research and cried reading your story as Im bipolar south african coloured grew up in apartheid and immigrated to australia and never identified with people here. I have her as Xanthe or Xeekie (boy). It's women like you who we should all look at and see ourselves as beautiful too. You are beautiful and talented and this baby is the first african baby I know of here and her owner loved her but said sadly she had bills. I'm obssessed with her hands her haaaaair just everything. My Mum loves her and says that is an african boy like you are african hayley lol, xoxoxo
(Hayley runs a reborn mums group in her city and advocate for miscarriage loss as well as dolls of colour).
✨Be the First to Know When my Book, Black Girl, Broken Mirror Drops!✨
Black Girl, Broken Mirror is more than just a book—it’s a journey through healing, self-discovery, and truth-telling. If you've ever struggled with self-image or want to better understand Body Dysmorphic Disorder (BDD) from a cultural perspective, this is a story you won’t want to miss. Sign up to be the first to receive updates about the book's release and special pre-order opportunities.
💌 Join the Waiting List
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✨Where I will be✨
Sincerely Sheila will be at the Return to Your Roots Festival on Saturday 10th May where I will be selling my book Black Girl, Broken Mirror and showcasing my dolls.

