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ethnic newborn baby doll with afro hair
Sincerely Sheila - Improving Mental Health with reborn life like dolls baby dolls.
description of who can benefit from using dolls

​​​Sincerely Sheila™, formerly ITs A Doll, a company based in London UK makes, sells and leases ethnic and caucasian reborn lifelike baby dolls to use as a calming nurturing aid.  Our dolls are hand painted making them unique.  Instead of painting on canvas we paint on vinyl shaped doll limbs and the result is a piece of art you can hold, as a comforter. Our dolls are designed to appeal to adults, any ethnicity and are classified as collector's items, they are not a toy and do not meet the Toy Safety Regulations 2011 therefore should not be given to  children under the age of 14. 

 

We pride ourselves on our integrity which is why we support authentic sculptors. Our kits are purchased through legitimate nominated suppliers, artists, manufacturers and reborned as appropriate.

Information on lack of blacks dolls in UK

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"At Sincerely Sheila™, our mission is to craft high-quality, lifelike reborn baby dolls that inspire joy, foster emotional connections, and celebrate the beauty of diversity. We are committed to challenging societal beauty standards by creating dolls that authentically represent darker complexions. Through our work, we aim to provide tools for education, training, and meaningful representation that promote inclusivity and cultural appreciation."

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Photo of Hayley holding baby doll

I started doing research and cried reading your story as Im bipolar south african coloured grew up in apartheid and immigrated to australia and never identified with people here. I have her as Xanthe or Xeekie (boy). It's women like you who we should all look at and see ourselves as beautiful too. You are beautiful and talented and this baby is the first african baby I know of here and her owner loved her but said sadly she had bills. I'm obssessed with her hands her haaaaair just everything. My Mum loves her and says that is an african boy like you are african hayley lol, xoxoxo

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(Hayley runs a reborn mums group in her city and advocate for miscarriage loss as well as dolls of colour).

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Registered Office Address: Sincerely Sheila Ltd, 71-75 Shelton Street,

Covent Garden, London WC2H 9JQ

Founder: Sheila Paul Email: sheila@itsadoll.co.uk Mobile 07749 268 485

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